Review: Life Brand Hydrating Facial Sheet Mask

I've really been into face masks lately and one of the types of masks I've been wanting to try is a sheet mask since they're quite trendy these days. Sometimes called the "lazy girl facial", I wanted to see what all the fuss was about. Who started this trend anyway? How do they work? Do they stay on? Exactly how moisturizing are these things really?

So I popped down to my local drugstore and purchased the Life Brand Hydrating Facial Sheet Mask for $1.67 CAD (before taxes). Easy access? Yes. Inexpensive? Yes. So far so good.

Who started this trend?

From what I can gather in my research, these things are not a new fad. Well, to the rest of the world they are but apparently sheet masks have been around for at least 10 years and originated in South Korea.

How do they work?

According to Charlotte Cho the cofounder of Soko Glam who seems to know a lot about sheet masks, unlike most other facial masks that tend to evaporate after you apply them to your face, “The sheet mask forms a sort of barrier that really locks the ingredients in and prevents that evaporation". This is good news for people with dry skin who need as much moisture as possible.

So let's get on with it!

Here I am, after giving my face a good wash and ready to apply the sheet mask. As you can see, I have red, blotchy skin with spots. Thanks to my PCOS I still get acne and thanks to DNA I have Rosacea. After washing, my skin usually feels quite taut and dry so moisturizer is a big deal to me.  Apparently these sheet masks are supposed to be very hydrating so I'm hoping my skin feels a bit softer when I'm done.

Do they stay on?

I actually had a lot of fun putting this on. I think the key is to start lining up the mouth hole first and then work your way up. Once it's on, the instructions said to "gently smooth it over your skin to ensure good contact". I basically just gave it a good rub and flattened out any bubbles, which was super easy. After it was on, it wasn't going anywhere. It didn't seem to feel like it was sliding off my face, which was good.

By the way, there's simply no way to look sexy or cute with this on your face so don't even try. See? Well, hello there handsome...can I interest you in Well okay...

You're supposed to leave this on for 10-15 minutes so, after 15 I peeled it off. There was no pain, no pulling, no nothing. It just came off super easy.

Easy, breezy, beautiful Cover...oh wait, that's a different thing. Nevermind.

Exactly how moisturizing are these things really?

Well, after I took it off and, as the instructions stated, rubbed in the excess serum then gave my face a good splash of cold water,  I can say that my face didn't really look any different but it sure does feel different!

It truly moisturized my skin and made it feel insanely supple. 'Supple' is not a word I use often but in this case, it was easily the best adjective. The dry patches were gone and my skin felt very soft to the touch.


I definitely plan on making sheet masks a major part of my moisturizing routine now, after this fantastic experience. Good price and good results. I'm super pleased with this and, shout out to Life Brand, for making a product that's probably comparable to many big brand names!