As a new lifestyle blogger myself, I've been looking at some of my favourite blogs for some "blogspiration" and the one I keep going back to the most is probably Estée Lalonde's. Her name is her brand and she's done a great job at building it. She's gained a loyal following over the years through her YouTube channel where she posts regular vlogs but you can also find her everywhere on social media.
Here's the numbers:
- 65,792 Facebook followers
- 263,000 + Twitter followers
- 140,362 Bloglovin' followers
- 727,000 + Instagram followers
On her blogs she clearly states which posts are sponsored so you never feel duped (which I like) and her topics range from beauty, style, and travel, to stationery, books, and her day-to-day.
As far as a one-woman lifestyle blogger goes, she's gettin' the job done (well, with maybe a little help from time to time from her beau Aslan and her adorable Greyhound Reggie).
Check her out and be sure to give her a follow.